App Design & Development
Health app design and development focused on first-week retention
Pulse needed an iOS and Android app that made the value obvious in the first session and gave users a reason to return the next day.
The concept was strong, but the early product tried to teach too much before giving users a win. That created onboarding friction and weak habit formation.
We redesigned the onboarding around time-to-first-value, built native-feel progress loops and shipped a launch-ready app with analytics for retention cohorts.
( Outcomes )
- First-session value was reduced to a guided three-step flow
- Streaks, progress rings and reminders created a clear return loop
- The launch roadmap separated must-have MVP features from later bets
( Services used )
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